Alto Product Launch
Alto, the world’s first digital high-throughput benchtop SPR instrument, is capable of accelerating drug discovery using a fraction of sample volume traditionally required for biomolecular interaction analyses. Alto helps biotechnology and pharmaceutical companies go-to-market faster with increased efficiency and success early in their product pipelines.
Product photography by: Mandy Lubejnka
Alto Product Launch Video
For the launch of Alto, I managed the project of finding a talented group of videographers to produce both a detailed product demo video and a high-level brand video. In collaboration with Arc Media, we framed how the brand story would be communicated to early adopters. We successfully accomplished trust by expressing Nicoya’s mission, company history, and the revolutionary technology of Alto.
Throughout the process, I worked closely with the CEO, product manager, and engineers of Nicoya in order to clearly communicate how the new patented technology would forever change the drug discovery industry.
Alto Product Landing Page
In collaboration with Him & Her Incorporated, I provided creative direction and mockups for the UI of the landing page and webinar signup.
Alto Software UI/UX
Maybe one of the most exciting projects I got to be involved with, was helping the Vice President of Engineering and Product Manager find a talented design studio that could build the UI and UX for alto.
Over the course of the project, I oversaw the development of the software to ensure that it accurately reflected Nicoya’s brand with DD Studio.
Alto product brochure
Alto was officially launched at the annual 2020 SLAS conference in San Diego.
CEO presents new Alto product at science conference in San Diego.
CEO's presentation for new product
